Professional email signature best practices
Choose the right content, dimensions and layout for a useful, mobile-friendly business signature.
Practical guidance for every clientBefore you begin
A strong signature is recognisable, useful and restrained. Prioritise the details that help recipients continue the conversation.
- 01
Lead with identity
Make your name, role and organisation the clearest information.
- 02
Keep contact options relevant
Include the one or two routes recipients are most likely to use.
- 03
Use restrained image dimensions
Optimise logos and portraits so they load quickly and do not dominate short replies.
- 04
Choose email-safe typography
Use widely available fonts and readable sizes instead of relying on web fonts.
- 05
Send a proper test
Compose a new message to yourself and check the result in both a desktop and mobile inbox. Test every link and confirm that remote images load.