Installation guide

Professional email signature best practices

Choose the right content, dimensions and layout for a useful, mobile-friendly business signature.

Practical guidance for every client

Before you begin

A strong signature is recognisable, useful and restrained. Prioritise the details that help recipients continue the conversation.

  1. 01

    Lead with identity

    Make your name, role and organisation the clearest information.

  2. 02

    Keep contact options relevant

    Include the one or two routes recipients are most likely to use.

  3. 03

    Use restrained image dimensions

    Optimise logos and portraits so they load quickly and do not dominate short replies.

  4. 04

    Choose email-safe typography

    Use widely available fonts and readable sizes instead of relying on web fonts.

  5. 05

    Send a proper test

    Compose a new message to yourself and check the result in both a desktop and mobile inbox. Test every link and confirm that remote images load.